The Enormous Pulling Power of eBay

If you are of the opinion that eBay is just a giant online flea market, then you could be overlooking one of the most powerful promotional tools your business could ever find.

eBay is described as the world?s biggest Internet auction site, and recent statistics quote 2.6 million visitors daily. That?s a heck of a lot of visitors to a flea market! Many people are making a full time living from eBay, and previously small localised retail shops are making easy profits by embracing the huge worldwide market accessible only on the World Wide Web.

If you have recently set up a retail website you will know how difficult it can be to draw visitors in any great volume, and you will also be aware of the huge fees charged by professional SEO (Search Engine Optimisation) experts. But the great thing is that you can use the enormous pulling power of eBay to drive targeted visitors to your own website. After learning a couple of tricks it is child?s play to generate repeat sales and ultimately a loyal customer base.

So how is it done?

It?s all quite straightforward really. You will need to develop your own eBay presence and become a regular auction seller. It?s not a difficult process and will in itself generate revenue for your business (you can learn the secrets of successful eBay selling at www.easyprofits.co.uk). Selling on eBay however, is by no means the end of the story...

After the sale of each item you should email the buyer with a courteous 'thank you' message detailing your payment and delivery terms. This is of course good business practice and your customers will love you for that personal touch - they should also see the URL (web address) of your business website at the foot of your email, so don?t forget to include it.

You should then follow up with another email when the item has despatched to advise the customer when they should expect to receive their purchase (remembering again to add the all-important URL footer). Finally, include in the package a simple advice slip thanking the customer once again - and of course quoting your website URL.

This simple and free promotion of your website will help to establish and build a customer base that could have cost a huge investment in advertising costs. By using the world?s biggest 'flea market' to your advantage, eBay can mean a lot more to your business than you might have thought. So use that enormous pulling power today and start building the big profits that come with a loyal customer base.

Tony Williams is the Webmaster of Easy Profits the website that offers free tips and tricks for making and saving money online. Check it out at www.easyprofits.co.uk