Do Reputation Management Services Really Work?

Google your name or your company name now. See anything you don't like? If you do, a reputation management firm can help you.

An industry of online reputation fixers like ReputationArmor.com is emerging to defend clients against damaging information on the internet. With more and more potential clients heading online to research products and services, bad reviews or complaints that turn up in a search can mean lost business for your company. Reputation management services promise to create positive pages and bury negative sites and information about your company deep in search results.

Most reputation management services work by tracking what's written about a client on the Web, then doing aggressive search engine optimization and contextual marketing, promoting positive pages, and creating other mini-sites and Blogs that will push damaging information and links off the first pages of search engine results. Reputation Management is another tool companies can use in their PR and marketing efforts.

Many companies sooner or later find themselves on RipOffReport.com, a leading consumer complaint portal where anyone can post anything (negative) about you or your company. The problem is that competitors and people that simply do not like you can create damaging false complaints on Rip Off Report. The website (Rip Off Report) does not verify the information posted online and will never remove anything posted, period.

Many companies listed on RipOffReport.com turn to reputation management to help them push these complaints out of public view. It can cost anywhere from $1000-$5000.00 or more to have these negative results displaced. It is worth it if you are losing sales!

With all of the social networks and complaint portals online today, reputation management services are finding an abundance of new customers. If you find yourself listed on a website with negative information, a reputation management service may be just what you need.