The purpose of an argumentative essay is to show that your case, view or hypothesis, about some something is right or has more substance than alternative views on the subject. Developing a convincing argument is not always easy. It is not the same as being assertive. You could have a defensible argument, but if it is not presented properly you will fail to make the reader see your point of view although your reasoning is sound. A convincing argument is about sound reasoning, deductions, and founded conclusions. And it is the way you explain your reasoning and the manner in which you substantiate it that will convince or lose the reader.
An argument is not the statement of a fact, because if it is a fact that you are asserting then there is no scope for argument. Therefore you are not setting out to prove a point. You are explaining a line of reasoning that is more sound than alternatives, adding substance to your line of thinking by supporting your argument using principles and facts that are relevant but not irrefutable facts.
Argumentative treatises usually follow a specific structure. The essay begins with your argument, its significance and its relevance to the subject. The body of the assignments essay consists of a critical review of existing opinions on the subject and shows how your assertion is better than them. It will also contain evidence you will use in support of your argument.
In the conclusion summarize all that you have stated before highlighting the principle reason on which you base your argument. Close the essays by affirming the advantages in your argument over the others and the beneficial consequences of accepting your point of view.
Before actually getting down to writing your essay examine the issue from the point of view of the reader. Try and guess the objections that readers could have to your line of reasoning and try to preempt their opposition. To do this you should have studied the topic sufficiently. It is critical that you show your readers that your argument is based on learned consideration and not just an unsubstantiated opinion.
Study the arguments of others on the subject. Briefly discuss these arguments in your essay and evaluate the reasoning on which these alternative views are based. Do not set out to trash alternative views. If there is an extent of substance, accept what is based on solid reason and be critical of unsubstantiated or not adequately substantiated arguments.
When supporting your own argument you could cite an authority on the subject. It is better if this is a generally accepted authority with a reasonable reputation. You could also use your personal experience. Personal experience may not amount to evidence, but it will certainly add credence to your argument. Statistics also help to substantiate a point. Historical facts, scientific evidence, and other generally accepted truths can also be used to substantiate a statement. Citing similar subjects and related outcomes to validate your argument also helps.
A successful business essay is one that convinces the reader to accept your point of view. This is not always easy. But if you show readers that you know the subject sufficiently well, that you are aware of other views on the subject, that you appreciate their concerns and reason with them with sufficient evidence why your argument is better and more beneficial you stand a better chance of effectively putting your point across.
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