Your most important business aspects online is your quality "targeted" Opt-In email list.
Read that again!
Your most important business aspects online is your quality "targeted" Opt-In email list by far. This is where world turns... Whether finding new contacts or customers.
You can scale the future success or failure of your online business on the quality of your Opt-In mail list. It's a big factor on whether you reach new customers or other contacts, or stay silent and bored with nothing to do.
If the bill collectors are calling your business more than the customers – if your truck is parked and out of fuel – if you aren't seeing much to do in your business…. It's a strong possibility that you aren't finding new customers to buy from you, or other contacts to generate revenue in some other way.
One of the simplest ways to build your own Opt-In email lists fall in some simple methods that can get you started. There are too many others to cover here, though this should get you a good start.
Your website visitors can be your best resource. If they are looking at you, and still reading, they have already targeted you at least slightly. You can modify your website (or have your development resources do it for you) to allow your visitors to Opt-In and leave their email address for this purpose. This method is sometimes called "Lead Capture".
It's a simple matter of having a form, or means of emailing you requesting to be added to your email list. It's wise to offer a useful newsletter, special free report, or even an e-book for being added. Having the free resource emailed to them at the email address they give will help also prune out invalid email addresses from the list in the first place.
Most effective emailing starts in this method. How many times have you subscribed to other sites email lists in this fashion? It's not just a good idea. It's a proven method for successful email lists.
This might be the most important aspect of your online business. You spend time and money putting up the site, then more time and money getting people to come to it. Most people don't buy on their first visit and beyond that most also never come back. If you can get enough interest from them to subscribe to your mailing list, you will have better odds of them coming back.
If you do your own website, forms (or email links) are pretty easy to do. Whether you use Macromedia Dream Weaver, Microsoft Front Page, or nearly any other web building method, these are pretty easy to make.
If you aren't able to use these, the next best bet is finding an auto responder service that will provide what you need to provide pages, the form, and also the mailing list features to best keep them coming back. There are many to choose from out there. Your best search in this area is "auto responder".
Don't wait! Do it NOW! You are wasting customers every minute.
Lead capture is probably the #1 strategy in building effective email lists (and customer sales by email) on the internet. It's a great way to get a steady flow of new potential customers.
sabato 26 gennaio 2008
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